Rapid Brand Expansion Makes Customized Equipment the Key to Chain Replication
In 2026, the global conveyor‑belt sushi industry is experiencing unprecedented expansion. Sushiro’s parent company, FOOD & LIFE COMPANIES, plans to increase its overseas store count by 75% to 320 by September 2026. Hama‑sushi opened over 70 new stores in fiscal 2025 and plans to open more than 100 in fiscal 2026, with a five‑year target of 1,000 stores nationwide. Kura Sushi USA maintains an annual store growth rate above 20% and is expected to surpass 100 U.S. locations this year. In China alone, Sushiro and Hama‑sushi have already opened over 200 stores, with hundreds more added each year.
Behind this rapid expansion lies a dual demand for standardization and customization. Modern conveyor‑belt sushi is no longer a single‑lane rotating belt; it now integrates Shinkansen‑style delivery cars, spot‑delivery belt systems, large interactive ordering screens, and plate‑return systems – forming two to three‑layer track networks. A Sushiro store of 500 m² typically invests about ¥800,000 (RMB) in its conveyor system – making equipment selection and customization directly critical to brand replication efficiency and quality consistency. Different brands have distinct requirements: Hama‑sushi prioritizes stability and efficient logistics; Sushiro emphasizes large‑screen interactivity and an express upper‑deck delivery system; Kura highlights gamified dining experiences and plate‑return mechanisms.
Solid Manufacturing Strength – The Foundation of One‑Stop Customization
As a professional manufacturer of rotating sushi equipment, HaiSheng Intelligent Technology Co., Ltd. has, since its founding in 2010, specialized in R&D and production of full kitchen equipment including rotating hot pot systems, rotating sushi conveyors, sushi spot‑delivery belt systems, sushi machines, deep fryers, and griddles. The company operates a 10,000 m² modern factory and employs a technical engineering team of over 100, covering everything from steel cutting to full system debugging in‑house. Adopting refined Japanese manufacturing techniques, HaiSheng’s equipment features an upgraded dual‑layer stable frame structure. Modular design allows independent installation and replacement of tracks, supports, and drive systems. The core transmission incorporates an adjustable tension device that effectively extends equipment service life and reduces long‑term maintenance costs. The rotating chain is made of food‑grade acrylic silent material, ensuring smooth operation, abrasion resistance, and stable, quiet performance.
From Needs to Deployment – A Full‑Cycle Custom Service Loop
HaiSheng offers not just equipment but a complete closed‑loop custom service:
- Needs Assessment Phase – Understand restaurant type (sushi / hot pot / buffet), seating capacity, budget, and timeline; clarify brand positioning and operational model.
- Design Phase – Based on actual floor space, customer traffic flow, and investment budget, provide layout drawings and equipment selection recommendations. Modular design flexibly adapts to circular, U‑shaped, S‑shaped, L‑shaped, and irregular multi‑level track layouts. For spaces with load‑bearing columns or unusual curved floor plans, HaiSheng delivers tailored solutions.
- Manufacturing Phase – In‑house production with video progress checks available; delivery time and quality are fully controlled.
- Installation, Commissioning & Training Phase – Professional on‑site or remote installation guidance, plus training for store staff on daily operation, cleaning, and basic troubleshooting.
- After‑Sales Service Phase – Spare parts supply, remote support, and regular follow‑up ensure long‑term reliability.
Brand‑Matched Customization to Meet Diverse Needs
HaiSheng can tailor equipment to match each restaurant’s actual requirements, spatial constraints, and budget, offering Hama‑sushi‑style belt systems, Sushiro‑style smart conveyor systems, Kura‑style rotating sushi systems, and Sushi‑sho‑style custom conveyors:
- Hama‑sushi style – Focuses on stable belt transmission and efficient logistics, ideal for standardized fast‑replication chains.
- Sushiro style – Integrates digital rotating display screens, express upper‑deck delivery, and smart ordering systems – perfect for modern interactive dinin
- Kura style – Comes with gacha game machines, plate‑return systems, and gamification elements to create an entertaining dining experience.
- Sushi‑sho style – Emphasizes distinctive conveyor design and traditional Japanese aesthetics.
For rotating sushi systems, optional add‑ons include gacha game machines, hot water systems, plate‑return systems, temperature‑controlled freshness systems, bridge‑over systems, freshness‑detection systems, large self‑ordering screen systems, and automated checkout systems. For rotating hot pot systems, HaiSheng offers variable‑track smart delivery car systems, ambient LED lighting, overhead exhaust systems, multi‑function drawers, and more. Additionally, HaiSheng supplies sushi machines, deep fryers, griddles, and other full back‑of‑house equipment, enabling seamless front‑ and back‑of‑house synergy for restaurant operators.
International Certifications and Global Service Network
HaiSheng’s rotating sushi equipment holds three major international accreditations: EU CE certification, U.S. NSF food‑safety certification, and UL safety certification. Products are exported to over 20 countries and regions, including the United States, Canada, Mexico, New Zealand, Australia, Malaysia, Thailand, France, the United Kingdom, Germany, Spain, and Portugal. The company maintains long‑term strategic partnerships with leading chain brands such as Xin Yi Fan, Wansui, Sushi‑sho, Wa Ting, He Zhi Xian, and Da Li Xi.
Whether it is a small community outlet of a few dozen square meters or a large flagship store spanning thousands of square meters – whether replicating established brand equipment or custom‑designing for irregular spaces – HaiSheng maximizes every square meter of operating space through precise measurement and thoughtful design. From initial consultation to after‑sales support, HaiSheng’s one‑stop customized service ensures that chain restaurants can open quickly, replicate consistently, and operate sustainably.
As the global conveyor‑belt sushi industry accelerates its expansion and intelligent upgrade, HaiSheng Intelligent Technology Co., Ltd. stands ready with solid manufacturing capabilities, flexible customization expertise, and a comprehensive service system – delivering trustworthy Customized rotary sushi conveyor equipment and Rotating Sushi Equipment solutions to restaurant brands worldwide.
