Consumption Downgrade Spurs Entrepreneurship Boom, HaiSheng Intelligent Reshapes the New Benchmark for Rotating Hot Pot Equipment

I. Industry Outlet Emerges: Rotating Hot Pot Becomes a New Direction for Entrepreneurship

In recent years, the catering industry has experienced an in-depth reshuffle. Under the trend of consumption downgrade, "high cost performance and low risk" has gradually become the core orientation of consumption and entrepreneurship. Rotating hot pot has stood out with its unique advantages and become a "new direction for entrepreneurship" for many entrepreneurs. 

Compared with traditional hot pot, the problems of high unit price and high operational pressure of rotating hot pot have been solved. The personalized model of one pot per person, combined with hundreds of fresh dishes, has a stable unit price ranging from 20 to 50 yuan, which perfectly fits the current cost-conscious consumption preferences of consumers — whether it is a convenient lunch on working days or a casual gathering with relatives and friends, it can be perfectly adapted to achieve full-scene coverage.

For entrepreneurs, the low-threshold advantage of rotating hot pot is even more attractive: no professional chefs are needed, dishes and soup bases can be supplied in a standardized manner, and costs can be effectively reduced by cooperating with high-quality suppliers for a long time; the manpower configuration is simple, and cross-trained personnel are easy to train, which can significantly reduce manpower input.

This is also confirmed by catering industry research data — the manpower cost of rotating hot pot stores can be 35%-45% lower than that of traditional hot pot restaurants, and an average single store can save 2-3 manpower costs. Moreover, it is suitable for various scenarios such as shopping malls, streets and communities, the store scale can be flexibly adjusted, and the risk controllability is stronger.

It is worth noting that leading hot pot brands such as Hai Di Lao and Xiao Fei Yang have also laid out this track, promoting the industry's transformation from extensive development to refined and intelligent development, and a high-quality Rotating Hot Pot Equipment and Hot Pot Buffet Equipment is the key for stores to build core competitiveness.

From the perspective of market data, since 2025, the year-on-year growth rate of hot pot-related entrepreneurial projects has reached 42%, with the number of new stores exceeding 18,000, and the development potential of the track continues to be released. Among them, the survival rate of stores using intelligent equipment is 28% higher than that of stores using traditional equipment.

II. 16 Years of Ingenious Cultivation: HaiSheng Builds Strong Quality Strength

As a professional manufacturer deeply engaged in the field of rotating equipment manufacturing for 16 years, HaiSheng Intelligent Technology Co., Ltd. has long been a leading enterprise in the global Rotating Hot Pot Equipment field with profound technical accumulation and a complete service system.

To provide more reliable equipment support for entrepreneurs, the company has built a 12,000-square-meter intelligent production workshop and a team of 120 professional technical engineers, including 32 senior engineers, with core R&D personnel accounting for 40%. It has also built a full-process one-stop service from pre-design planning, mid-term R&D and manufacturing, strict production testing to post-installation maintenance, completely solving the core pain points of entrepreneurs such as "difficulty in equipment selection, long installation time and no after-sales guarantee".

This service advantage is also supported by data: for stores adopting HaiSheng's one-stop service, the average equipment installation cycle is shortened by 60%, and the response time for after-sales problems is no more than 2 hours, which greatly reduces the preparation and operational pressure of entrepreneurs.

In terms of quality control, HaiSheng has introduced advanced Japanese manufacturing technology and innovatively upgraded the double-layer stable frame structure, which has greatly improved the stability of equipment operation, keeping the equipment failure rate below 0.8%, far lower than the industry average of 3.2%. Even in the face of the high-intensity operation demand of catering stores for more than 10 hours a day, it can be easily adapted.

To address the pain points of traditional equipment such as easy loosening and fast wear, the company has independently developed an adjustable tightness device, which can flexibly adjust the chain tension according to the service life and wear of the equipment. It not only extends the service life of the equipment from the industry average of 3-5 years to 8-10 years, but also reduces the later maintenance cost by 40%-50%, saving an average of 8,000-15,000 yuan in maintenance expenses per store per year.

At the same time, the core rotating chain of the equipment is made of acrylic silent material, which is not only smooth and wear-resistant, but also can achieve silent and stable operation, with the operation noise as low as 38 decibels, lower than the industry average of 55 decibels. It is perfectly suitable for scenarios with strict requirements on environmental noise such as shopping malls, further improving the dining experience of consumers.

According to statistics, the customer repurchase rate of stores equipped with this equipment is increased by 18% on average.

In terms of compliance, both Rotating Hot Pot Equipment and Hot Pot Buffet Equipment under HaiSheng have successfully passed international authoritative certifications such as EU CE, US NSF and UL, which has laid the foundation for the products to enter the global market.

At present, the products have been exported to more than 20 countries and regions around the world, including the United States, Canada, Mexico and New Zealand, with an annual export volume of more than 1,200 units and an average annual growth rate of 28% in overseas market revenue. Among them, the European and American markets account for more than 60%, and the repurchase rate of overseas customers is as high as 85%.

Whether entrepreneurs are laying out the domestic market or planning to expand overseas business, they can meet the compliance requirements of the local market, broadening the development boundary for the entrepreneurial path.

III. Intelligent Technology Empowerment: Track-Changing Food Delivery System Improves Operational Efficiency

With the increasingly fierce competition in the rotating hot pot industry, intelligent upgrading has become the core path for stores to achieve differentiated competition. HaiSheng has accurately captured this industry trend and deeply developed the track-changing intelligent food delivery cart system, injecting technological momentum into Rotating Hot Pot Equipment, helping stores reduce costs and increase efficiency, and further enhancing core competitiveness.

This track-changing food delivery equipment is equipped with advanced track-changing and transmission technology, with a positioning accuracy error of no more than 5mm, which can easily realize precise delivery, automatic U-turn, intelligent obstacle avoidance and intelligent error correction of the food delivery cart. At the same time, it can automatically plan the optimal food delivery route, which not only improves the food delivery efficiency by more than 50%, but also a single cart can replace 2-3 manual workers, helping stores effectively reduce 30%-40% of manpower costs.

In addition, the equipment also focuses on strengthening the anti-slip and anti-tilt performance of the bearing platform. By adding protective enclosures and optimizing the flatness of the tabletop, the displacement rate of tableware is reduced by more than 90%; the optimized power control system can ensure the stable operation of the food delivery cart during start-up, stop and steering, reduce the vibration amplitude of the body by 60%, minimize food spillage, and can be perfectly adapted to various complex store layouts such as straight lines, U-shapes and curves, with an adaptability rate of 100%.

In terms of hygiene and experience upgrading, the system can regularly deeply clean the conveying channels and bearing platforms, remove food debris and odor molecules, and then cooperate with scientific ventilation devices to avoid odor accumulation and cross-taste inside the equipment, ensuring comprehensive dining hygiene.

At the same time, the intelligent food delivery cart supports IP image customization such as trains and spaceships, adding a lot of fun to the dining process, helping stores create unique memory points and accurately attract young consumer groups.

IV. Full-Scene Customization: Empowering Entrepreneurs and Leading Brands to Grow Together

HaiSheng deeply understands the diverse needs of the rotating hot pot format and has launched a full-scene customized solution. It can tailor-make suitable Rotating Hot Pot Equipment and Hot Pot Buffet Equipment according to the restaurant's space layout, investment budget and business positioning — whether it is a street store, a shopping mall flagship store or a chain brand store, it can be accurately adapted to meet different business needs.

In terms of supporting services, the company provides a full range of supporting equipment such as track-changing intelligent food delivery cart system, ambient light strips, upper exhaust system and multi-functional drawers, helping stores optimize the movement line design and increase the space utilization rate by more than 25%.

The equipment adopts modular design, which is convenient and efficient to install, with the installation cycle shortened to 2-3 days, 60% higher than the installation efficiency of traditional equipment, which can be quickly put into use, greatly shortening the store preparation cycle.

With excellent product quality and perfect service guarantee, HaiSheng has established long-term strategic cooperation with leading catering brands such as Sheng Xiang Ting, Yi Wei Fat Cow and Long Ge Small Hot Pot, with more than 3,000 cooperative stores. Among them, 80% of Hai Di Lao's overseas stores adopt HaiSheng equipment.

At the same time, it also provides high-cost-performance and high-stability equipment support for more than 8,000 small and medium-sized entrepreneurial stores across the country, helping entrepreneurs quickly seize the market outlet. Data shows that 78% of entrepreneurial stores using HaiSheng equipment are profitable within 3 months after opening.

V. Industry Trend Outlook: Technological Innovation Leads New Entrepreneurial Opportunities

At present, the rotating hot pot track is still in a stage of rapid development, and consumption upgrading and intelligent transformation have become the core trends of industry development. According to iiMedia Research data, the market size of China's hot pot industry reached 596.6 billion yuan in 2023, and it is expected to grow to 668.9 billion yuan in 2025, of which the rotating hot pot format accounts for 22% with an annual growth rate of more than 15%, showing a strong development momentum.

At the same time, consumers' requirements for dining experience and food safety are constantly improving. 83% of consumers said that they would prefer to choose rotating hot pot restaurants with intelligent equipment and comfortable environment; entrepreneurs also put forward higher requirements for the cost performance, stability and intelligence level of equipment, and 76% of entrepreneurs believe that high-quality equipment is the key to the long-term profitability of stores.

Based on this market demand, HaiSheng will continue to take technological innovation as the core driving force, invest 8% of its sales volume in R&D every year, continuously deepen the R&D and upgrading of Rotating Hot Pot Equipment and Hot Pot Buffet Equipment, focus on key areas such as energy conservation and consumption reduction, and intelligent temperature control, and plan to reduce equipment energy consumption by another 30%, further reducing store operation costs and enhancing the core competitiveness of equipment.

In the future, HaiSheng will continue to rely on 16 years of manufacturing experience, international certifications and full-link service capabilities, deepen the global market layout, continuously optimize the product and service system, help more entrepreneurs seize the entrepreneurial opportunities of rotating hot pot, and provide standardized and intelligent equipment support for leading chain brands.

It will promote the high-quality development of the rotating hot pot equipment industry, and work hand in hand with global partners to embark on a new journey of catering entrepreneurship.