I. New Equipment Demands Under the Chain Expansion Wave: From "Standard" to "Custom"
In 2026, the global trend of chain restaurant expansion continues to accelerate. In the Japanese cuisine category, the market share of chain brands has risen from 18% in 2021 to 37% in 2025, and is expected to exceed 42% in 2026. Large chain brands now require more than just "functionality" from equipment – they seek solutions that align with brand identity, fit store spaces, and integrate seamlessly with operational workflows.
Traditional standardized rotating sushi equipment often fails to accommodate the diverse needs of different store locations. Some are in shopping malls with regular layouts but limited floor area; others are on street fronts with long, narrow, or irregular shapes; flagship stores may need to incorporate brand IP elements and interactive technology to attract younger customers.
In response to this market shift, HaiSheng Intelligent Technology Co., Ltd. has made custom rotating sushi equipment and conveyor systems a core strategic focus. Since its founding in 2010, the company has been dedicated to the R&D and manufacturing of rotating foodservice equipment. Today, it operates a 15,000㎡ standardized intelligent production workshop, employs more than 100 technical engineers, and has an annual production capacity exceeding 1,000 sets of various smart foodservice systems. Integrating mature Japanese manufacturing techniques and optimized according to food safety and electrical standards of different countries and regions, our products hold multiple international certifications including CE (EU), NSF (USA), and UL (USA). We export to more than 20 countries and regions, including the United States, Canada, Mexico, New Zealand, Australia, Malaysia, Thailand, France, the United Kingdom, Germany, Spain, and Portugal.
Long‑term cooperative partners include well‑known domestic chain brands such as Xinyifan, Wansui, Sushi Jiang, Heting, Hezhixian, and Dalixi, as well as Japanese cuisine brands in multiple overseas markets.
II. Custom Automatic Revolving Sushi Conveyor Systems: Flexible Solutions for Every Store
The Automatic Revolving Sushi Conveyor System is the core equipment of any revolving sushi restaurant. HaiSheng's customization services cover three levels:
2.1 Spatial Layout Customization
Different restaurant buildings have varying architectural structures. HaiSheng offers multiple conveyor layout options, including straight‑line, L‑shape, U‑shape, dual‑line parallel, and multi‑level configurations. Our modular frame design allows equipment to be assembled on‑site according to the restaurant's actual dimensions, without the need for extensive structural renovation. For irregular spaces featuring columns, split‑levels, or other challenges, our technical team conducts on‑site measurements and creates exclusive design plans to ensure perfect integration.
2.2 Functional Module Customization
Beyond basic conveying functions, HaiSheng's rotating sushi equipment can be flexibly equipped with over a dozen intelligent auxiliary modules:
- Temperature‑Controlled Freshness System – maintains optimal temperatures for fresh ingredients during transport;
- Plate Return and Counting System – automatically returns empty plates and counts them, with optional gacha/game machines to enhance customer interaction and fun;
- Self‑Ordering Large‑Screen System – customers can place orders via tabletop tablets or large screens, with orders sent directly to the kitchen;
- Automated Checkout System – automatically calculates charges based on plate count or color, accelerating table turnover;
- Bridge‑Pass System – connects separate conveyor sections for complex traffic flows;
- Freshness Detection System – monitors ingredient conditions in real time to ensure food safety.
Brands can select the most suitable combination of functions according to their positioning and budget, avoiding unnecessary costs for features they do not need.
2.3 Brand Visual Customization
For chain brands, equipment itself is an extension of brand identity. HaiSheng offers full customization of conveyor belt colors, panel materials (mirror‑finish stainless steel, brushed stainless steel, special coatings), LED ambient lighting, and smart delivery vehicle styling (trains, spaceships, cartoon IP characters, etc.). A uniquely designed delivery vehicle traveling between tables not only enhances the dining experience but also serves as a shareable visual element on social media, reinforcing brand recall.
III. Core Equipment Advantages: Reliable Support for Chain Operations
Beyond customization, equipment stability, durability, and low maintenance costs are the foundation for chain brands to achieve standardized operations across multiple locations. HaiSheng has made multiple innovations in core technical areas:
3.1 Double‑Layer Stable Frame Structure
Adopting Japanese craftsmanship and an innovatively upgraded double‑layer reinforced frame, the equipment runs smoothly and reliably, effectively resisting vibration and displacement during daily use, significantly extending its overall service life. The frame undergoes anti‑corrosion and anti‑rust treatment, adapting to restaurant environments in various climatic conditions.
3.2 Adjustable Tension Device
This innovative design allows operators to flexibly adjust chain tension based on dish weight and peak customer flow, prolonging the conveyor chain's service life while reducing maintenance frequency and costs. Daily tension checks require no special tools and can be performed by store staff.
3.3 Silent Acrylic Conveyor Chain
The revolving chain is made of silent acrylic material – smooth, wear‑resistant, and quiet in operation. In long‑hour restaurant environments, noise control directly impacts customer dining comfort. HaiSheng's equipment operates at noise levels significantly below the industry average, creating a more pleasant dining atmosphere.
3.4 Modular Rapid Installation
Standardized connectors enable quick on‑site assembly, eliminating the need for welding or extensive renovation. For chain brands, this means shorter pre‑opening preparation cycles and reduced revenue loss from store closures, facilitating faster market expansion.
IV. Smart Delivery System: A Breakthrough Innovation Beyond Traditional Revolving Models
Smart dining systems are breaking the monotonous rotating conveyor model of traditional sushi restaurants. HaiSheng has introduced an advanced "Shinkansen‑style" track delivery system featuring independently powered smart delivery vehicles, offering customers an unprecedented intelligent dining experience.
Precise Delivery & Intelligent Route Planning – Smart delivery vehicles depart from the kitchen and travel along tracks to arrive precisely at designated tables. The system automatically calculates the optimal delivery route based on real‑time track occupancy, avoiding delays caused by multiple vehicles "traffic jamming."
Obstacle Avoidance & Intelligent Error Correction – When a delivery vehicle encounters an obstacle (such as a temporarily placed service cart or moving staff), the system can automatically recalculate the route and detour. Advanced variable‑track and transfer technology enables vehicles to flexibly turn around and change direction within complex track layouts.
Smooth Operation & Load Stability – Given the high stability requirements for transporting liquid dishes, HaiSheng has reinforced the load platform's anti‑slip and anti‑tilt performance: raised protective side rails and improved platform flatness reduce dish displacement during movement. The motion control system ensures smooth starts, stops, and turns, minimizing chassis vibration. Operation parameters are adjustable for different floor environments, ensuring stable posture in complex scenarios and reducing spills caused by operational fluctuations.
Contactless Delivery & Hygiene Assurance – Customers simply place orders via smart tablets, and dishes are delivered by the track‑based smart vehicles – the entire process requires no human contact, saving significant labor while also safeguarding customer health and safety.
V. International Certifications & Global Service: A Reliable Partner for Chain Brands Expanding Overseas
For restaurant brands planning to enter overseas markets, equipment certification is a "passport" to target markets. HaiSheng holds EU CE certification, U.S. NSF certification, and UL certification, covering electrical safety, food‑contact material safety, and more. These certifications are mandatory for market access in North America and Europe, and are the foundation of HaiSheng's ability to export to more than 20 countries.
Our service system covers the entire equipment lifecycle: Design & Planning → R&D & Manufacturing → Production & Testing → Installation & Training → After‑Sales Maintenance. Our technical engineers can visit sites to guide installation and train restaurant staff. For chain brands, this service model delivers standardized equipment delivery for new store openings, timely maintenance response for operating stores, and consistent service standards for cross‑regional expansion.
With extensive export experience and a multilingual technical support team, HaiSheng provides localized services to clients in different countries and regions, helping chain brands achieve standardized equipment replication worldwide.
VI. Future Outlook: Customization and Intelligence Continue to Deepen
As the foodservice industry continues to upgrade, customized and intelligent equipment will become critical differentiators for chain brands. In the future, Rotating Sushi Equipment will be further integrated with AI‑powered ordering systems, big‑data analytics, intelligent inventory management, and other technologies, helping restaurants transition from "automation" to "data‑driven operations."
HaiSheng Intelligent Technology Co., Ltd., backed by 16 years of manufacturing experience, a 15,000㎡ smart workshop, and a 100+ engineer team, delivers one‑stop solutions around its two core pillars – Rotating Sushi Equipment and Automatic Revolving Sushi Conveyor System – serving global restaurant chains with intelligent conveyor systems and full‑scenario customization. Whether for single‑store upgrades or multinational expansion, community locations or flagship mall stores, HaiSheng's equipment and services are helping more restaurant brands build their efficiency advantages in an increasingly competitive global marketplace.
